% of population: 9%
favourite hang out spot: computer gaming room ("PC Bang")
brand of ugly jacket: the north face
DESCRIPTION:
Ever since the male celebrities on the big hit Korean variety show "Family Outing" ("패밀리가 떴다") began wearing ugly puffy jackets to keep themselves warm during the cold winter, teenaged boys all over South Korea have been wrapping themselves in these unflattering bubbles. The North Face is the brand of choice among these highly pop-cultured boys. These boys also wear skinny pants to accentuate the fatness of the tongues of their "Big Bang" (Korean hip hop boy band) style shoes. During their free time, which is hardly ever because they are pressured by severe academic competition to study every waking moment, these boys like to spend their time playing StarCraft in the computer gaming rooms.
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